Being the savvy shopper that Miss Iggy is, she's excited to score some bargains at the year-end sales. In Vienna, the year-end sales start two days after Christmas (St. Stephen's Day is celebrated on 26th of December and is an official holiday). While most stores offer 30% to 50% discounts, some stores' prices even drop down to minus 80%.
At fashion boutiques like Mango and H&M, you can expect long lines at the dressing rooms AND the cashiers. Patience is key in getting good bargains. For Miss Iggy, it's worth the wait.
Miss Iggy in front of H&M on Am Graben
While finding a the perfect purchase can be stressful, just walking on Vienna's festive shopping streets at night is entertaining.

Am Graben where Miss Iggy usually goes to the H&M flagship store for fashion finds, Tchibo for nice practical stuff and Accessorize for accessories

Rotenturm Straße, where she likes going to Lush and B Never Too Busy To Be Beautiful (but never really buys stuff, haha) and in the summer gets her ice cream fill at Zanoni & Zanoni

Kärntner Straße, where Miss Iggy loves window shopping